Marketing Strategy Roadmap

Cost Range: $3,000 – $5,000                Approximate Timeline: 4-6 weeks

This action-based discovery process will eliminate hunches and subjective views and instead create sound, logical rationale for the marketing approaches to understanding needs, obstacles, and potential. Discovery is about learning what you need, your strategic initiatives, your goals, and outcomes; and allows me as a consultant to neatly connect your needs to specific, customized solutions. This thorough investigation into a range of data will look at “everything.” For example the overall market, existing marketing initiatives and their efficacy, brand metrics, social network insights, existing customer, prospects, and personas.

The depth and breadth of activity undertaken within a discovery exercise should and will flex; depending on the requirement and timescales and budgets involved. When it’s done, you will have a fully executable marketing strategy roadmap and action plan that we can either implement together, or you can take back to your team.

Week 1 Deliverables:

  • Buyer Persona Action Plans
    • Fully Developed Personas
    • Buyer’s Journey Funnel
    • Suggested Messaging


Week 2 Deliverables:

  • Competitor Digital Analysis
    • Keyword Glossaries
    • Content Keywords
    • Social Media Keyword Glossary
    • Social Platform Recommendations
    • Competitor Digital Analysis


Week 3 Deliverables:

  • Content Analysis + Action Plan
    • Content Audit
    • Content Matrix
    • Editorial Calendar
    • Distribution Plan


Week 4 Deliverables

  • Marketing IT Stack Analysis
  • Site Visitor Path
  • SWOT – Strengths, Weaknesses, Opportunities, Threats Analysis + Action Plan


Week 5 Deliverables

  • Full Digital Marketing Strategy Roadmap Action Plan
    • SWOT Strategy
    • SEO Strategy (Search Engine Optimization)
    • Content Strategy
    • Lead Gen Strategy

Ready to get started? Have some lingering questions?

I’d love the chance to talk through your needs so we can decide together if I am a good fit for your needs. Please get in touch with me so we can get to work!

Contact Selina


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