Skills Utilized during Engagement
Talent Recruitment, Team Management, Comprehensive Marketing Discovery, Marketing & Digital Strategy, Content Strategy & Planning, Marketing Automation, Email Marketing, Pitch Decks, SEO, SEM, Google AdWords, Facebook Ads, Blogging, Community Management, Budget Management, Event Management, Webinars, Lead Magnets & Nurturing, HTML/CSS[/su_note]
Lead Magnet Ebook
The above 59-page ebook rounds up four of the most popular web clinics from 2015. After fundraising, the most frequent question asked at VoteRunLead is about the elected office(s) itself. “The Big 4: The Ins and Outs of Local Government,” breaks down the roles and responsibilities of City Councils, County Offices, State Legislatures, and School Boards with a dynamic and diverse group of women holding these positions right now.
Weekly Web Series
VRL Live! is a virtual coaching series for women served up as free as web clinics. Launched in September 2014 with a strategic launch in 2015, the VRL Live! curriculum is meant to extend the proven in-person training programs to rapidly reach impact at scale. In addition to offering skills training and campaigning education, it also includes candid conversations with women who are currently political and civic leaders and allows participants to work with VoteRunLead alumni. After launching this flagship product, I facilitated over 50 web clinics that served over 2,000 participants.
National Women’s Leadership Conference
National Go Run 2015 was VoteRunLead’s world-class women’s civic leadership conference for women who want to make a difference in the world by speaking truth to power, acting on their leadership, getting inspired, and gearing up to run for political office. A combination of overseeing the PR team and directing the advertising strategy, over 200 women participated in over a dozen workshops and presentations about fundraising, voter registration, how to run for office, building power, fundraising, local leadership opportunities, networking, communications, and civic technology.
Lead Magnet Micro Campaign (Turned Continuing Product)
VoteRunLead’s Invitation Nation tool motivated over 1,300 people to ask a woman they know to run for political office. That’s okay, but not great. We knew we could do better. Invitation Nation was relaunched at the end of 2015 through the campaign #FillTheRoom. My strategic design, positioning, and distribution plans resulted in over 1,000 accepted “nominations” which blew the original goal out of the water by 200%. These were women who were invited by someone in their lives to learn how to level up her leadership using VRL tools.