Google has basically been shouting at us all year about three major ranking factors heading into 2021 if you want to improve where your business appears on Google Maps and Search results: make your site secure with an HTTPS certificate, prioritize mobile-first experiences, and a hyper-focus on local search engine optimization (SEO). The focus on local […]
Author: Selina
Why All Business Reviews Are a Good Thing (Even Bad Ones)
You already know your local business should be on social media sites, but with some of the crazy reviews we’ve all seen on Facebook, Yelp, and other sites, your reluctance to have a presence on social media at all is understandable. It’s enough to make a business owner nervous – scared, even – of all […]
Free Kickass Growth Hacking Tools You Need to Know About
When it comes to technology, there are so many ways to do the things your business requires and no shortage of the types of software and apps to do them with. As teams become leaner and budgets get slashed, it’s no wonder we all feel so time-poor these days. It feels hard to keep up. […]
What Builders Get Wrong About Social Media
Creating and maintaining social media for builders seems to be the most resisted marketing advice I offer. But here’s the reality: Google loves social media. So even if no one goes to your Facebook page, you can still benefit from social media activity. Google is likely to boost the organic rankings of the pool builder who […]
How to Stop Wasting Money on Paid Ads
If your business is new to placing paid ads online, it’s easy to quickly feel lost and even frustrated if the results you were hoping for aren’t rolling in right away. But where are those ads taking the person who clicks it? You may already know that 97% of consumers use the internet when researching local […]
10 Quick Tips to Help Nonprofits Improve Search Engine Rank
You already know your organization has to be able to be found in search engines. And not just when someone is looking for your organization by name, but also when they’re looking for information or events related to the programs, services, and activities related to your nonprofit. This is where your search engine optimization (SEO) […]
Why Builders Should Be on Houzz (and how to use it!)
Houzz is a match made in heaven and an easy win for pool builders. Why? The membership base for Houzz is more purchase-ready than the other “Big 4” (Facebook, Twitter, YouTube, Linkedin). It doesn’t have the international fame as The Big 4, but that’s a good thing. It’s a purpose-driven tool for homeowners and it’s […]
Why Builders & Contractors Can’t Afford to Not Be on Angie’s List
I’m not going to sugar coat this. Builders and Contractors who are not on Angie’s List are actively working against themselves. It’s not just about collecting reviews (which you can do with Angie’s List), but it’s about building or maintaining your reputation in your local community and boosting your ratings in local search results. Frankly, Angie’s […]
3 Quick & Easy Ways to Boost Rankings in Local Search Results
Why should you care about local Search Engine Optimization (SEO)? It’s not news to know that most people are searching for products and services on the Internet these days, and many of them are looking for places nearby that can meet their current need. Why is Local SEO the Way to Go? It’s: Free Better […]
9 Easy Ways Manufacturers and Builders Can Get Blogging Ideas
Blogging is one of the most influential aspects of content marketing. It’s also the most difficult to keep up with. You may feel like you don’t have time to come up with blog ideas on the fly — let alone write them into a great piece of content. You’re not alone. While there are tons […]