What Builders Get Wrong About Social Media

Creating and maintaining social media for builders seems to be the most resisted marketing advice I offer. But here’s the reality: Google loves social media. So even if no one goes to your Facebook page, you can still benefit from social media activity. Google is likely to boost the organic rankings of the pool builder who […]

How to Stop Wasting Money on Paid Ads

If your business is new to placing paid ads online, it’s easy to quickly feel lost and even frustrated if the results you were hoping for aren’t rolling in right away. But where are those ads taking the person who clicks it? You may already know that 97% of consumers use the internet when researching local […]

10 Quick Tips to Help Nonprofits Improve Search Engine Rank

You already know your organization has to be able to be found in search engines. And not just when someone is looking for your organization by name, but also when they’re looking for information or events related to the programs, services, and activities related to your nonprofit. This is where your search engine optimization (SEO) […]

Why Builders Should Be on Houzz (and how to use it!)

Houzz is a match made in heaven and an easy win for pool builders. Why? The membership base for Houzz is more purchase-ready than the other “Big 4” (Facebook, Twitter, YouTube, Linkedin). It doesn’t have the international fame as The Big 4, but that’s a good thing. It’s a purpose-driven tool for homeowners and it’s […]

Why Builders & Contractors Can’t Afford to Not Be on Angie’s List

I’m not going to sugar coat this. Builders and Contractors who are not on Angie’s List are actively working against themselves. It’s not just about collecting reviews (which you can do with Angie’s List), but it’s about building or maintaining your reputation in your local community and boosting your ratings in local search results. Frankly, Angie’s […]

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