Okay fine, Google+ isn’t exactly the golden child when it comes to social media platforms. It certainly cannot compete in the social media arena with the likes of Facebook, Instagram, Twitter (or more recently Snapchat, Tumblr, and WhatsApp). But like it or not, it’s essential to having a healthy online strategy. It’s time to stop looking at Google+ as a social network and instead as an SEO business platform. This platform currently boasts 2 billion users and is only going to continue growing. Why? A few reasons — and the second is the one you should be the most concerned about.