Sometimes you just need some ready-made tools to get your campaign or program off the ground. I get it! Here are a few resources that I use over and over. If you need something beyond these basics, please contact me or request a free consultation.
I almost didn’t share this resource since I put so much time into making it perfect — it’s really something I like to share only with clients. Campaign planning is the most important step to any advertising or promotional process. Oftentimes, you may not even realize how much money it’s going to take to get your new plan off the ground. That’s where this handy worksheet comes in. Complete with a budgeting calculator that will add up all your expenses on the fly, this worksheet will help you map out why you’re doing this, how to do it, how much it will cost, and who’s responsible for what.
So what is a persona? Put simply, they are representations of the “types” of people that you are appealing to with your product or service based on a combination of data and educated guesses. The point is to relate to each of these personas as actual human beings. It can be more than a little overwhelming to decide exactly how to put all the pieces together, but you’ve got to start somewhere. You will use the buyer persona worksheet to help guide you through this in-depth process. This worksheet has 11 different areas to consider when mapping out your personas. Each section has a brief, easy-to-understand explanation of exactly what you should be filling in for that particular section.
The folks over at Buffer have a great article that describes in great detail exactly what a marketing (buyer) persona is. It’s about a 15-20-minute read that is really worth a look.
The list of topics you could send to your supporters is nearly endless. I’m sure you have no shortage of content, ideas, or campaigns. However, The key to successful emails is to create different types of emails to send to different types of contacts. That’s why I’ve compiled this quick-start guide to walk you through the five key emails you need to be sending, who you should send them to, and what they should say.