When it comes to technology, there are so many ways to do the things your business requires and no shortage of the types of software and apps to do them with. As teams become leaner and budgets get slashed, it’s no wonder we all feel so time-poor these days. It feels hard to keep up.
I’m here for you.
This list is by no means exhaustive, but it’s a sampling of some of my favorite free or freemium tools that I have used in my time as a digital growth strategist.
This list can feel overwhelming, so use the table of contents to jump to the section you’re interested in now, bookmark the page, and come back when you’re looking for something else.
Oh, don’t forget to share the love if you think some folks in your networks might benefit from this list.
Continue reading Free Kickass Growth Hacking Tools You Need to Know About
Creating and maintaining social media for builders seems to be the most resisted marketing advice I offer. But here’s the reality: Google loves social media. So even if no one goes to your Facebook page, you can still benefit from social media activity. Google is likely to boost the organic rankings of the pool builder who is more active in social media. You want to show up in search results, right?
I believe the reason this tends to be such a heated issue is that there’s a lot of useless advice out there about the “right way” to do it. Most of it doesn’t even apply to builders and is flat out bad advice. It has to stop!
I’ve laid out my recommendations below of what you should (and also should not) be doing on social media. Continue reading What Builders Get Wrong About Social Media
You already know your organization has to be able to be found in search engines. And not just when someone is looking for your organization by name, but also when they’re looking for information or events related to the programs, services, and activities related to your nonprofit. This is where your search engine optimization (SEO) comes into play. There are some basic tactics you can implement on your website that will help your nonprofit improve visibility in search engines so you can be found by potential volunteers, donors, and members.
Working with nonprofits has always been a passion project of mine. I’ve worked directly with the Marion-Grant County Humane Society, The Muslim Alliance of Indiana, Project Leadership, and VoteRunLead to help them increase traffic and raise visibility for their organizations.
I’ll also show you how your nonprofit can get a free actionable site audit from me to help with your SEO efforts.
Continue reading 10 Quick Tips to Help Nonprofits Improve Search Engine Rank
Houzz is a match made in heaven and an easy win for pool builders. Why? The membership base for Houzz is more purchase-ready than the other “Big 4” (Facebook, Twitter, YouTube, Linkedin). It doesn’t have the international fame as The Big 4, but that’s a good thing. It’s a purpose-driven tool for homeowners and it’s free to sign up. No other social site can compete with the laser-like focus of their member base. Users are there when they’re ready to buy, and they want to buy what they see on Houzz. Continue reading Why Builders Should Be on Houzz (and how to use it!)
I’m not going to sugar coat this. Builders and Contractors who are not on Angie’s List are actively working against themselves. It’s not just about collecting reviews (which you can do with Angie’s List), but it’s about building or maintaining your reputation in your local community and boosting your ratings in local search results. Frankly, Angie’s List is a disastrously overlooked and underutilized opportunity for powerful referrals.If you’re not already on Angie’s List, you should stop what you’re doing and start the (free) process right now. I’m going to step you through how to get set up later on in this article.
Continue reading Why Builders & Contractors Can’t Afford to Not Be on Angie’s List
Why should you care about local Search Engine Optimization (SEO)? It’s not news to know that most people are searching for products and services on the Internet these days, and many of them are looking for places nearby that can meet their current need.
Why is Local SEO the Way to Go?
- Better than traditional Yellow Pages
- Localizes (geographically targets) online search for your company
- Increases visibility on your company and services in the right regions
Here are three simple places you can amp up your SEO to show up higher and more often in search results.
Continue reading 3 Quick & Easy Ways to Boost Rankings in Local Search Results
Blogging is one of the most influential aspects of content marketing. It’s also the most difficult to keep up with. You may feel like you don’t have time to come up with blog ideas on the fly — let alone write them into a great piece of content.
You’re not alone. While there are tons of reasons why businesses still aren’t blogging, you can get ahead of the curve in your field by producing fresh content for your website with each and every blog you post. Here are my top ten ways to get awesome blog ideas — with added bonuses within the building industry to get your creative mind headed in the right direction.
Continue reading 9 Easy Ways Manufacturers and Builders Can Get Blogging Ideas
More and more marketers are adapting a new concept in the conversion space called Growth Driven Design and the reasons why are clear.
Create a website that delivers results
Traditional approaches to web development focus on developing a set of features/functionality and considering the project complete at launch. The new approach to web development focuses on
quickly launching a new site and then perfecting the site through a continuous cycle of results evaluation and updates. While traditional approaches create websites that stagnate, this approach creates websites that evolve in the direction of constant improvement.
Continue reading How to Design an Effective Website that Actually Converts Leads
You’ve decided on a domain name, picked the social media accounts that are best for you, mapped out your content calendar, and now you’re ready to hit the ground running… except the road seems to be moving a little too fast for you to keep up. No worries! There are some handy marketing automation platforms like If This Then That (IFFT) and Zapier to help you in your time of need. As marketers, that time is, well, always. Using any of these recipes below will trigger automated actions to make your life easier. This list is by no means the list, but rather a few that are particularly useful.
Continue reading 6 Ways to Automate Your Marketing Like a Boss with These IFTTT Applets